A brand identity kit is essential to the success of any company, both online and off. There are two main purposes of a brand identity kit: 1) For clients and followers to recognize a brand easily; and 2) As a set of rules for content creation. If you are here it’s...
Emailing with clients back and forth to figure out the best time for you to get together, either virtually or in person, can get tedious and confusing. When you have an appointment booking interface on your website, both parties can communicate their availability...
A couple of years ago, I made the executive decision to get rid of my couch. I replaced it with a set of chairs and matching ottomans, comfortable but not so tempting I’d plop down and work there all day. This wasn’t quite the same as making a leap to a...
If you’re running a customer-facing business, making sure you have a happy relationship with your clients is vital for a smooth operation. Regardless of how good your product or service is, some will inevitably need an extra bit of help from time to time, and using...
Continuing education is one of the most important aspects of career development. If you don’t continuously learn about what you do, it’s very easy to get left behind. These days, podcasts are one of the easiest ways to do that. And if you’re a freelancer, podcasts are...
